PrintingNews.com

An innovative team of vendors came together to produce a limited edition Peter Max poster, using one of the greenest workflows available. Created by Max to celebrate SustainCommWorld’s 2008 events – The Business of Green Media and The Green Media Show – the poster is an outstanding example of what can be accomplished on a fine art level using FSC certified paper, inks with zero VOCs, and printed at a carbon neutral location.

“We were very excited when Peter approached us to create a piece of artwork for our events,” states Lisa Wellman, CEO of SustainCommWorld. “I have worked with Peter over the last 20 years. Having him create this bold, colorful piece of art for our benefit was a joy. The emotion his work expresses and his commitment to the environment are matched by SustainCommWorld’s commitment to sustainable green communications.”

The poster was created with the highest regard for the environment from its conception. At all steps, the environmental attributes were considered through the collaborative efforts of the Peter Max Studio, SustainCommWorld, Appleton Coated and EarthColor. As with any project, the first step was the creation of the artwork. The piece is rendered in Max’s famous signature style and depicts a joyous, exuberant, sustainable world.

“For me, art has always been a celebration of beauty,” said Max. “And what is more beautiful than a sustainable blue green planet? I am very honored to have created a poster for SustainCommWorld. The media is the canvas and the more we use it to paint a sustainable future, the better the chances our endeavors will come to fruition.”

From inception, EarthColor was involved to environmentally engineer the whole process, establishing a collaborative supply chain involving the entire team.