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According to Toby Cobrin, Director at INTERQUEST, "Very little research into the role of digital printing in this important marketplace has been done, but we believe these two reports go a long way to correct that situation. Last year we looked into in-house operations, and this year we wanted to round out the picture with the views and trends reported by buyers and commercial providers serving federal government."
Digital Printing in Government: Perspectives of Federal Print Buyers & Third-Party Providers focuses on three primary areas: the government procurement process, including an in-depth look into the Government Printing Office (GPO) practices and trends; government print buyers, including overall practices and trends in procuring print; and the use of digital printing technologies among leading providers to the federal government.
Issues and topics related to digital printing include:
The use of monochrome, highlight, and full-color digital printing in the federal government market
Key applications and volume trends for digital output
The use of leading edge techniques enabled by digital printing such as variable data
The impact of electronic media on digital and conventional hardcopy printing
According to Cobrin, "This is truly a unique marketplace. Although a lot of the challenges faced by print providers in the private sector are actually magnified in the government market, we also find a number of challenges which are probably unique to this environment. And the important factor is that the market is changing as the GPO changes in the face of its unique role in government."
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