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There are many challenges facing newspapers and the news business as a whole these days. Paper is expensive to buy, print and deliver, and news organizations of many sorts are having problems with declining audience.
A new white paper available for download on the Southern Lithoplate Inc. website provides strong evidence that newsprint is flourishing in spite of these trends.
"How to Profit in a Declining Newspaper Market" by David Lightfoot of Chesapeake Resource Group in Stevensville, MD, examines the impact on individual newspapers and newspaper contract printers of converting to computer-to-plate (CtP).
"What is clear is that the investment in CtP makes good business sense," Lightfoot concludes. "In some cases, it was a logical decision because of the need to replace aging legacy equipment. In other cases, it was a decision motivated by the need to achieve operational efficiency. In every case, the investment achieved or exceeded expectations for return on investment and payback."
"How to Profit in a Declining Newspaper Market" summarizes the findings of a survey of a representative sample of end users, as well as selected industry leaders in attendance at the recently concluded NEXPO show in Washington, D.C. Case studies based on interviews with the end users offer perspectives on the market segment serving local communities.
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