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Print ArticleUpdated: July 29th, 2009 12:01 PM EDT
PrinterPresence Unveils New Search Engine Services
Firespring
IN FEWER WORDS: PrinterPresence by Firespring recently launched two new Search Engine Services products. Firespring SEO (Search Engine Optimization) and Firespring SEM (Search Engine Marketing) were designed to help print service providers climb the rankings of popular search engines like Google and Yahoo.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) were designed to help PSP’s (print service providers) climb the rankings of popular search engines like Google and Yahoo.
“PSP’s today understand the power of search engines,” Jay Wilkinson, CEO of Firespring. “These new services give printers a highly attainable, affordable approach to search engines. Printers don’t have to commit the time to learn and administer their own campaigns. They just talk to us about the unique aspects of their business and we handle the rest.”
SEO utilizes strategic changes to website content and back-end modifications to climb rankings organically. SEM leverages pay-per-click ads as a more targeted, controlled way to gain visibility.
“Both search engine options have unique benefits”, said Wilkinson. “Depending on the specific situation of each PSP, we have a plan to fit almost any objective and budget.”
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) were designed to help PSP’s (print service providers) climb the rankings of popular search engines like Google and Yahoo.
“PSP’s today understand the power of search engines,” Jay Wilkinson, CEO of Firespring. “These new services give printers a highly attainable, affordable approach to search engines. Printers don’t have to commit the time to learn and administer their own campaigns. They just talk to us about the unique aspects of their business and we handle the rest.”
SEO utilizes strategic changes to website content and back-end modifications to climb rankings organically. SEM leverages pay-per-click ads as a more targeted, controlled way to gain visibility.
“Both search engine options have unique benefits”, said Wilkinson. “Depending on the specific situation of each PSP, we have a plan to fit almost any objective and budget.”
