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Print ArticleUpdated: February 23rd, 2010 09:12 AM EDT
Sharp Takes Printing to New Frontiers: Introducing the Sharp MX Series Color and Monochrome Office Laser Printers
Sharp Imaging and Information Co. of America introduced the MX-C400P and MX-B400P color and monochrome laser printers. Augmenting Sharp’s Frontier Series, these new workgroup printers provide dealers and end-users with an easy-to-use printer that provides a low total cost of ownership and a robust feature set. Based on the award-winning engine of its MFP counterparts, the MX-C400P and MX-B400P deliver speed and functionality in a single function product that can meet the output needs of mid-volume business workgroups with integration and networking features that make them extremely versatile.
The new MX Series printers are an extension of the award-winning A4 Frontier Series from Sharp. Engineered using a common architecture, the MX-C400P and MX-B400P employ the same engine, print controller, supplies and maintenance items, paper drawers and finishing items. These printers have been designed for workgroups with a monthly print volume of 5,000 to 8,000 pages and can yield up to four times more pages than traditional stand-alone units that employ mono-unit consumables, which are, ultimately, limited by toner yield.
“Because these new printers utilize the same engine as our Frontier MFPs, end-users who don’t need scanning and copying capabilities will still get the same powerful controller, output quality, throughput, paper handling, connectivity and security features, but at a fraction of the cost,” said Gary Bailer, Associate Director A4 MFPs, Sharp Imaging and Information Company of America. “These products provide our dealers with the ability to provide a full, end-to-end Frontier solution that will greatly reduce an end-user’s cost of ownership. By blending the cost per copy between fully-networked MFPs and printers, offices operate more efficiently and manage their document processing more effectively.”
Sharp employs a global product development process in which management, business development, R&D, product development, marketing, manufacturing, training and customer service teams all work collaboratively during each stage of the product development process. This gives Sharp a 360-degree view of the MFP market, allowing the company to form a common platform strategy in which the core components of its product line are designed, developed and manufactured together. Components, software and processes are engineered to be shared across engine platforms, making Sharp’s products “look and act” similarly across virtually all segments of the market. The culmination of this approach is a line of award-winning products universally praised for exceptional reliability and superior performance.
A result of Sharp’s Best of Breed manufacturing process, the MX-C400P and B400P utilize the same supplies as Frontier MFPs. This quick-replace, long-life tri-component supply system maximizes the life of each supply item, reducing in-stock inventory and lowering total cost of ownership. The quick-replace cartridge design also reduces downtime.
The new MX Series printers are an extension of the award-winning A4 Frontier Series from Sharp. Engineered using a common architecture, the MX-C400P and MX-B400P employ the same engine, print controller, supplies and maintenance items, paper drawers and finishing items. These printers have been designed for workgroups with a monthly print volume of 5,000 to 8,000 pages and can yield up to four times more pages than traditional stand-alone units that employ mono-unit consumables, which are, ultimately, limited by toner yield.
“Because these new printers utilize the same engine as our Frontier MFPs, end-users who don’t need scanning and copying capabilities will still get the same powerful controller, output quality, throughput, paper handling, connectivity and security features, but at a fraction of the cost,” said Gary Bailer, Associate Director A4 MFPs, Sharp Imaging and Information Company of America. “These products provide our dealers with the ability to provide a full, end-to-end Frontier solution that will greatly reduce an end-user’s cost of ownership. By blending the cost per copy between fully-networked MFPs and printers, offices operate more efficiently and manage their document processing more effectively.”
Sharp employs a global product development process in which management, business development, R&D, product development, marketing, manufacturing, training and customer service teams all work collaboratively during each stage of the product development process. This gives Sharp a 360-degree view of the MFP market, allowing the company to form a common platform strategy in which the core components of its product line are designed, developed and manufactured together. Components, software and processes are engineered to be shared across engine platforms, making Sharp’s products “look and act” similarly across virtually all segments of the market. The culmination of this approach is a line of award-winning products universally praised for exceptional reliability and superior performance.
A result of Sharp’s Best of Breed manufacturing process, the MX-C400P and B400P utilize the same supplies as Frontier MFPs. This quick-replace, long-life tri-component supply system maximizes the life of each supply item, reducing in-stock inventory and lowering total cost of ownership. The quick-replace cartridge design also reduces downtime.
