PrintingNews.com

Vistaprint N.V. launched recycled paper stock for several of its printed products. The option of recycled paper is currently available for business cards, postcards and oversized postcards across all 20 of the company’s sites across the globe.

Now, customers who are conscious of the environment but also want to maintain a professional look and feel for their businesses can get the best of both worlds at a tremendous value. Vistaprint offers high quality recycled materials and advanced processing and printing, so small businesses don’t have to sacrifice quality for an environmentally friendly decision. Vistaprint will also be exploring ways to increase its eco-friendly offerings in the future.

“Over the past year, one of the most common questions asked by our customers has been ‘when are you going to offer recycled paper?’ Our product team has since looked for a solution that would address this need while keeping it within our customers’ budgets,” said President, Vistaprint North America, Wendy Cebula. “Needless to say they succeeded with today’s launch, so now on top of getting low-cost, high-quality marketing materials for their businesses; this new option gives our customers the added element of social consciousness.”

Prior to incorporating recycled paper into the company’s portfolio, the product marketing team conducted extensive research to assure the highest quality option for customers. The stock chosen by Vistaprint exceeds current industry norms with a 100 lb. paper stock made from 100 percent post-consumer waste. This new paper option offers limited contamination and is nearly as smooth and white as standard stock. Adding recycled paper to business cards, postcards and oversized postcards is easy, and customers can select the option after designing their products from the main product pages or when re-ordering their existing marketing materials. Customers can also place orders and learn more about Vistaprint’s efforts to reduce the company’s impact on the environment at www.vistaprint.com/thinkinggreen.

Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality, low-cost printed products such as business cards, postcards, address labels, and banners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.